Written by: Andrew Mitchell
Photography by: Kinkaid Photo Art
When it comes to running a successful rural business, out here… it’s just different.
Technology has widened the gap
There is no question that technology has widened the gap between urban and rural communities, both culturally and economically.
Technology that disrupts inefficient industries in big cities decimate businesses out in the country. Rural areas don’t have the foot traffic to sustain most on-demand-economy business solutions (Uber, Doordash, etc.). Most local businesses can’t sustain the fees attached to apps like these.
Also, the distance between a business and their customer is simply greater. People are spread out, and money is spread thin.
Competing with free shipping
Once the market introduced free 2-day shipping globally, our local businesses never stood a chance to compete. Now, every small business is on Facebook and Twitter, begging people to support them over big corporations. This is not dignified, respectful or sustainable for rural communities.
And the truth is that this bubble is bursting. You may or may not have noticed, but prices are skyrocketing on everything from food to rent to cable tv.
And free 2-day shipping? Well, that’s not so free once you factor in bloated pricing on the actual products to offset the shipping cost.
Are you ready to deliver?
Managing your delivery services is simple with Yardaroo.
Take orders, add your fees & keep 100% your earnings.
This is the chance of a lifetime for rural business.
Rural businesses can leverage its greatest strength; rural communities are tight-knit and willing to share resources.
One idea would be to create small delivery networks comprised of any willing and able person with a reliable vehicle. Imagine having a dozen drivers available to deliver your goods within a 50 mile radius? Imagine what the impact that could have on local food growers and shop keepers.
The Erie Canal at Lockport, NY
Photo by: Kinkaid Photo Art
Lockport, NY is a picturesque small city with rich American history.
It’s time to get creative
Now is the time to start experimenting with digital distribution and sales channels, as well as local delivery solutions. Many rural businesses have a POS (point-of-sale) solution in place, but are lacking in the ability to properly market their products online.
Being headquartered in a rural area (Lockport, NY), and growing up in western New York, I personally understand the struggles many rural businesses are facing.
Now is the time to band together and get creative. When it comes to rural business, out here… it’s just different.
Andrew Mitchell – Founder & CEO at Yardaroo
See more photography by Kinkaid Photo Art